• RAMSTEIN, Germany
Maria Elena Hess, exchange customer service clerk associate based here, was named 2024 Military Star Ambassador of the Year by the Army & Air Force Exchange Service (AAFES).
Ambassadors, including the winner of the Ambassador of the Year Award, are selected by ECP based on consistent use of best practices in sharing the program’s information with shoppers, growing new card member accounts and more while maintaining their regular duties as an associate.
“This year, the Exchange Credit Program wanted to recognize someone for their role as a leader in the program,” said ECP Senior Vice President (SVP) Tommy Ward. “Hess’ dedication as an ambassador, her commitment to help colleagues, card members and shoppers, made her deserving of the honor.”
Hess earned the recognition out of nearly 220 ambassadors. She received a Thanks Award and certificate for her work.
The Military Star Card offers benefits for both shoppers and the Exchange. In 2024, The card generated $473 million in value for the military community, including from interest savings and rewards for service members and their families.
EARNING THE AWARD
In 2024, Hess provided training and coaching for associates to help increase their awareness of the Military Star program benefits.
She also supported her fellow ambassadors, consistently sharing best practices, success stories and ideas, while providing feedback with store management on new accounts and sales results.
Hess was also the second top performing ambassador in her region, opening 260 new accounts.
HOW SHE DID IT
“I am honestly overwhelmed,” Hess said. “I really didn’t expect this. I am honored and so happy to make our team proud.”
Hess said the easiest practice is to be friendly and accommodating to shoppers.
“It’s an honor for us to serve the military,” she noted. “I never forget a smile can make shoppers feel relaxed. I just try to be polite and nice.
“Since starting my job, I have learned to be more patient and understanding.”
Hess said some shoppers already have the card or are not interested in registering, but she always informs shoppers of the card’s benefits, rewards and fair terms, including Military
Star’s collaboration with Discover to expand acceptance across installations.
“If they have one, I remind them, ‘Don’t forget to use your Military Star card. We are full of promotions, deals and offers,’” Hess said.
“If they do not have one, then I ask if they are aware of the card’s benefits,” she said. “If they aren’t ready to apply, I let them know when they are, ‘I’ll be glad to do their application.’”
Hess credited her fellow ambassadors for her success.
“Even though everyone is different, we all share our knowledge and expertise, and I always learn from them,” she said. “Without them, I wouldn’t be the winner.”
Source: AAFES
Edited by Larry Lapka
