• DALLAS
Five Army & Air Force Exchange Service (AAFES) Express stores from around the world were crowned overall winners in 2024’s “Impulse Item of the Month” contest.
Throughout fiscal 2024, Express stores worldwide competed in monthly competitions focused on impulse items. Each month featured different items, including candy, meat snacks, sports nutrition products and others.
Monthly winners were determined within each region by store size and sales data analysis. Each month, winning stores earned a team celebration.
During the contest, products were steeply discounted to increase foot traffic, lift sales and drive value for military shoppers, said Consumables Vice President (VP) Danielle Pelland.
WORLDWIDE WINNERS
Extra-large store: JB Lewis-McChord, Wash., North Express, Western Region
Large store: Camp Futenma, Okinawa, Japan, Pacific Region
Medium store: Fort Leavenworth, Kan., Class Six Express, Central Region
Small store: Vicenza, Italy, Del Din Express, Europe Region
Extra-small store: Camp Santiago, Puerto Rico, Eastern Region
Source: AAFES
Edited by Larry Lapka

