• FORT STEWART, Ga.
In late August, the Army & Air Force Exchange Service (AAFES) installation here celebrated the arrival of the first Nine Line Apparel and Black Rifle Coffee Company locations to do business at an Exchange location.
“The strong turnout showed how excited the Fort Stewart community was to welcome these brands to the Exchange,” said Fort Stewart Exchange Services Business Manager Angela Crowell.
“Nine Line Apparel and Black Rifle Coffee Company share a special connection to the military as veteran-owned brands that understand the service of Soldiers and their families,” she noted.
EXPANDED SELECTION
The new offerings expand the Exchange’s selection of convenient dining and shopping options for the Fort Stewart community.
“Soldiers and their families have told us they value having convenient options right here on Fort Stewart,” Crowell said. “Convenient access to everyday services makes a difference when you have a busy schedule. Shoppers don’t have to travel off post or wait for an online order.”
THE MENU
Nine Line Apparel, a veteran-owned apparel brand, has partnered with Black Rifle Coffee Company, a veteran-founded coffee company, to sell Black Rifle coffee alongside apparel in several Nine Line locations.
The combined stores serve Black Rifle Coffee Company drinks in addition to Nine Line apparel and gear.
Black Rifle Coffee Company serves premium coffee, including nitro cold brew on tap and specialty drinks. Shoppers can also order breakfast items, including bagel and croissant sandwiches.
At Nine Line Apparel, shoppers can find clothing and merchandise that reflects pride in military service.
“We’ve been interested in bringing Nine Line Apparel to the Fort Stewart Exchange for several years,” Crowell said. “When a former manager joined, we were able to visit the Savannah store and meet the owner, who embraced the idea and suggested to include Black Rifle Coffee Company to create a one-stop shop for apparel, gear and coffee.”
CONNECTION TO SERVICE
Crowell noted that the businesses’ connection to service “gives Nine Line Apparel and Black Rifle Coffee Company a first-hand understanding of the demands of military life. Fort Stewart shoppers appreciate the opportunity to support a veteran-owned business that speaks directly to their experiences.
“It is another way for Soldiers and families to feel connected to the community they serve, which makes it a meaningful addition to the Exchange.”
THE RIBBON CUTTING
More than 100 guests attended the grand opening in late August.
The first 50 people in line received a free tumbler and a year of free brewed coffee. Guests were also treated to coffee tastings and samples of food items, including brownies and muffins.
Source: AAFES
Edited by Larry Lapka
