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DeCA leadership will join ALA members for pertinent industry conversations and updates in this one-day roundtable session. The Forum will take place on March 18 in Petersburg, VA and will coincide with the ALA Food Service Conference and Expo taking place on March 17.

The final agenda for the DeCA meeting and all relevant details will be posted shortly. In depth discussions on category management, logistics, systems, marketing (demand creation), and more are planned for this important member only event.

This forum is for ALA members only. For more information on joining ALA, click here.

COVID PROTOCOLS

Please be advised that VSU currently has an active mask mandate policy in effect.
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speakers include:

ms. bonita moffett

TOPIC OF DISCUSSION: sales and marketing

ms. deborah harris

topic of discussion: health& wellness

mr. norman brown

TOPIC OF DISCUSSION: marketing

mr. randy eller

topic of discussion: logistics

TENTATIVE AGENDA

8:30am - 9:00am

Opening Remarks and Welcome by ALA President Steve Rossetti

9:00am -10:00am

Marketing

10:00am - 11:30am

Health & Wellness Q&A

11:30am - 12:00pm

Category Management

12:00pm - 1:00pm

Brown Bag Roundtable Lunch

1:00pm - 2:00pm

Logistics

2:00pm - 2:30pm

Wrapup