• FORT LEE
John D. Green, a career industry manufacturer and global marketer, is the Defense Commissary Agency’s (DeCA) director of Omnichannel Marketing and eCommerce. His appointment was effective Dec. 29, 2025.
Green leads a new directorate that fills a void left by the retirements of former Marketing Director Norman Brown in October 2025 and former eCommerce Director Willie Watkins in January 2025.
“Mr. Green brings a unique background to the Omnichannel and eCommerce Marketing Director role,” said Jim Flannery, acting executive director of the Sales, Marketing and eCommerce Group. “He has extensive first-hand experience creating and measuring brand and sales marketing impacts as a manufacturer.
“He honed his marketing prowess across food/beverage, laundry, beauty care and paper categories. A firm believer in ‘data is king,’ John brings significant hands-on experience behind new product launch, promotion and pricing analytics, and forecasting.”
DUTIES
In his new position, Green conducts and oversees worldwide marketing and eCommerce operations and all special studies or projects having significant impact on corporate marketing philosophy and operations.
As such, he oversees all program resources related to patron awareness, branding, consumer advocate, marketing and eCommerce.
“Our commissary patrons live and shop in a dynamic in-store and online world,” Green said. “The Omnichannel and eCommerce Marketing team develops the strategy, tactics and communication our patrons require to take full advantage of their exclusive commissary benefit.
“Omnichannel marketing puts our patrons front and center, ensuring communication is relevant, accessible and timely by partnering with merchandising, store operations and other departments. We help create seamless and easy-to-execute shopping experiences online and in the store.”
GREEN’S RESUME
Prior to his current assignment to DeCA, Green operated his own consulting company, Green Insights Group in Cincinnati, Ohio, from 2020 to 2025.
In this role, he designed and executed shopper and consumer research for his clients that grew both revenue and shopper satisfaction.
He is also noted as being a founding member of the joint Procter & Gamble (P&G) and Walmart multifunctional sales team that developed shopper-focused, retailer and manufacturer joint marketing and merchandising strategy.
Throughout his career in industry, Green has served in various executive leadership positions to include: senior director of Store Operations Transformation and FMCG (Fast-Moving Consumer Goods), Badger Technologies; vice president (VP), Global Shopper Practice Leader, NielsenIQ; senior consultant, Simpactful; VP, Global Shopper and Strategy leader, Ipsos; and
director of Marketing and Sales Analytics, Procter & Gamble.
Green has a Master of Business Administration degree from the University of West Florida, Pensacola, Fla., and a Bachelor of Science degree in Operations Research from the U.S. Air Force Academy, Colorado Springs, Colo.
“HUGE BENEFIT”
“The commissary was a huge benefit to my young and growing family,” said Green, who served as an Air Force officer for nine years. “We needed to make our budget stretch to our family and pets’ needs, and the commissary delivered the brands, products and value we wanted to grow and thrive.
“DeCA has continued to stay near and dear to my heart now because my children serve as three active-duty Air Force officers, and my father-in-law is an Air Force pilot retiree who all take advantage of the commissary benefit.”
Source: DeCA
Edited by Larry Lapka
