- FORT LEE
Rogers E. Campbell, executive director of the Defense Commissary Agency’s (DeCA) Store Operations (SO) Group and member of the Senior Executive Service (SES), will retire on Jan. 31.
Making this announcement, DeCA Director/Chief Executive Officer (CEO) Bill Moore added that Ronald K. Hurt, director of store support and deputy to the SO Group executive director since June 2021, was named acting executive director of the entity, effective Jan. 31.
In the meantime, Moore said that the agency will recruit Campbell’s replacement in accordance with Department of Defense (DoD) policy pertaining to SES positions.
In his announcement, Moore thanked Campbell for his service. “Rogers has decided to retire after a long and successful career, and we greatly appreciate his devoted service at DeCA,” Moore said.
“In the face of many challenges, his leadership and experience enabled our stores to continue to provide a vital commissary benefit to our patrons. We wish him all the best as he starts the next chapter of his life.”
CAMPBELL’S CAREER
Campbell has served with the agency since 2010, with nearly three years leading the SO Group.
As SO executive director, Campbell directed more than 11,000 employees, and managed and directed tactical store support for DeCA’s nearly 240 commissaries. These stores are configured under five areas divided into 25 field zones in 46 states, 13 countries and two U.S. territories.
According to the agency, Campbell was also responsible “for ensuring that continual quality of service is provided to commissary patrons while maintaining the agency’s mission integrity.”
Before Store Operations, Campbell served as executive director of the Sales, Marketing and Policy Group from 2011 to 2019. In that position, he oversaw directorates responsible for the agency’s nearly $5 billion in sales, marketing, policy, health and safety, ecommerce and business development.
Campbell entered federal government service in March 2010 with an appointment as director of the agency’s former East Region, after having worked for more than 30 years in the private sector in a career associated with marketing various consumer goods.
A former captain in the U.S. Army, Campbell’s career has taken him from commanding a tank platoon to leading the marketing, sales planning and merchandising of the new car sales programs for both the Army & Air Force Exchange Service (AAFES) and the Navy Exchange Service Command (NEXCOM).
As vice president and chief marketing officer (CMO) of Overseas Military Sales Corporation, he directed marketing efforts on 120 military installations in 30 countries and aboard U.S. Navy ships through NEXCOM’s Ships Store program.
Other career highlights include managing partner of Marketcorp International, a brand strategy consultancy; senior director of marketing for Nabisco Foods Group; and director of global new products for Schering-Plough Consumer Healthcare.
He began his consumer-packaged goods (CPG) career in brand management at General Mills.
HURT FILLS ROLE
Hurt will be the SO acting executive director until the replacement process is completed.
“Ron has exhibited tremendous leadership in several prior assignments, especially as zone manager of our ‘Bavaria’ Zone 31, where his 11 commissaries in Germany set marks for sales performance,” Moore said.
“With his field experience, matched with his recent work as director of store support and the SO Group deputy, he understands what’s required to support our stores and lead them to best deliver the benefit.”
