2026 ALA Commissary Roundtable

Name: 2026 ALA Commissary Roundtable
Start: 2026-04-27T00:00:00-04:00
End: 2026-04-29T23:59:59-04:00
Location: Omni Richmond Hotel

Omni Richmond Hotel

100 S. 12th Street
Richmond, VA 23219 United States

+ Google Map

804-344-7000

View Venue Website

WHO: American Logistics Association
WHAT: ALA Commissary Roundtable
WHEN: April 27–29, 2026
WHERE: Omni Richmond Hotel

In the registration area below, please choose the type of registration then choose the number of registrations (not ZERO) before you click on the Get Registration button.

Schedule

(Draft, subject to change)

Monday, April 27, 2026

2:00 PM - 6:00PM

Registration opens, 2nd floor, Richmond Omni Hotel (Industry)

6:00PM - 7:30 PM

Welcome Reception, Richmond Omni Hotel, 1st Floor, Magnolia Room (Industry) - Pink Tickets

Tuesday, April 28, 2026

7:00 AM - 8:30 AM

Breakfast Buffet/Registration, Salon A (Industry)

8:30 AM - 8:40 AM

Opening Ceremony/Remarks, Salons CD

8:40 AM - 9:40 AM

Mr. Steve Rossetti - DC Update/New Administration

9:40 AM - 10:00 AM

Networking Break

10:30 AM - 12:00 PM

Morning Sessions, Salon C

Assistant Secretary of War for Manpower and Reserve Affairs: William G. (Bill) Fitzhugh (10:00-10:30)

DeCA Director/CEO: Mr. John Hall (10:30-11:00)
• State of the Enterprise

Director, Sales (Fresh): Ms. Bonita Moffett (11:00am- 11:30am)
• Key Launchpad for Innovation
• Prepared Foods
• Relentless Commitment to Quality & Freshness

Director, Multi-Functional Capabilities: Mr. Harold Whittington (11:30-12:00)
• Advanced Retail Technology Suite (ARTS) Update

12:00 PM - 1:30 PM

Lunch (Industry)

1:30 PM - 3:15 PM

Director, Sales (Non-Fresh), Acting Executive Director Sales, Marketing & eCommerce: Mr. Robert Culbreth – (1:30pm – 2:15pm)
• How key initiatives are helping deliver growth
• Integrated Business Planning (JGP, JBP)
• Saving, Revenue, Margin Goals o Category Reviews & Slow Movers

Acting Deputy Director and Chief Operating Officer: Mr. Joel Lockhart (2:15pm – 3:15pm)
• Supply Chain Transformation Update

3:15 PM - 3:45 PM

Director, Marketing/eCommerce: Ms. Jennifer Ferrell for Mr. John Green, (3:15 – 3:45)
• Patron Outreach
• Digital Marketing
• AMS/CRM Platform o Home Delivery

3:45 PM - 4:00 PM

Awards Presentation

4:00 PM - 6:00 PM

Networking Reception - Blue Tickets

Wednesday, April 29, 2026

Theme: Sustaining/ Breakthrough Activity

7:00 AM - 8:30 AM

Breakfast Buffet, Salon A (Industry)

8:30 AM - 9:00 AM

Mr. Damien Gray
Pricing/ Promotions
• How industry can help/deal with issues, family pricing
• Promotional calendar
• Themes/ timelines/ strategy

9:00 AM - 9:30 AM

Ms. Brooke Pfister
Reset team
• Total store resets/Schedule
• Perishable resets
• Store Blocking

9:00 AM - 9:30 AM

Networking Break

10:00 AM - 10:30 AM

Dr. Tracy Roof, University of Richmond, Associate Professor of Political Science
• Current State of SNAP/WIC

10:30 AM - 11:30 AM

DeCA/Industry Q&A – Todd Heasley (Facilitator) ,
• Mr. Joel Lockhart, Ms. Bonita Moffett, Mr. Robert Culbreth, Mr. Whittington

12:00 PM - 1:30 PM

Lunch (Industry)

HOTEL INFO:

Industry Hotel Room Block: SOLD OUT
Rooms may still be available at the Omni Richmond via their website, subject to availability. Attendees are encouraged to secure nearby accommodations.