ALA Commissary Roundtable

Name: ALA Commissary Roundtable
Start: 2025-04-21T00:00:00-04:00
End: 2025-04-23T23:59:59-04:00
Location: Omni Richmond Hotel

REGISTER HERE

Member Early-Bird Pricing (ends March 31): $775

Regular Member Pricing (April 1 – April 14): $875

Late Registration/Non-Member Pricing: $975

NOTE: The ALA has registrations available at no cost for individuals with .gov or .mil email addresses for this event. Registration includes both military and civilian personnel. For any registration questions, please contact Robin Sampson at rsampson@ala-national.org.

HOTEL INFO:

ALA Commissary Roundtable Industry Room Block

Cutoff date to book your hotel room is April 3, 2025

ALA Commissary Roundtable Per-Diem Room Block

Cutoff date to book your hotel room is April 3, 2025

Schedule

Monday, April 21, 2025

2:00 PM - 6:00PM

Registration opens, 2nd floor, Richmond Omni Hotel (Industry)

6:00PM - 7:30 PM

Welcome Reception, Richmond Omni Hotel, 1st Floor, Magnolia Room (Industry)

Tuesday, April 22, 2025

7:00 AM - 8:30 AM

Breakfast Buffet/Registration, Salons AB (Industry)

8:30 AM - 8:40 AM

Opening Ceremony/Remarks, Salons CD

8:40 AM - 10:00 AM

Mr. Steve Rossetti - DC Update/New Administration

10:00 AM - 10:30 AM

Networking Break

10:30 AM - 11:30 AM

Mr. John Hall, DeCA Director – State of the Enterprise

Q&A Session: Mr. John Hall, Ms. Karen M. Davis, CMC Mario Rivers, Mr. Jim Flannery

11:30 AM - 12:00 PM

Mr. Harold Whittington, Director, Multi-Functional Capabilities Team

12:00 PM - 1:30 PM

Lunch (Industry)
DeCA Attendees Lunch ($18.00)

1:30 PM - 2:30 PM

Mr. Robert Culbreth, Director of Sales (Non-Fresh)

Joint Growth Plan (JGP), Joint Business Plan (JBP), Every Day Low Price (EDLP) Assortment Optimization, Slow movers, Integration w/ Supply Chain capabilities

Joint Growth Plan (JQ&A Session - Category Managers/Merchandiser: Ms. Iveena Henderson, Mr. Darrell Clary, Ms. Jessica StablesGP), Joint Business Plan (JBP), Every Day Low Price (EDLP) Assortment Optimization, Slow movers, Integration w/ Supply Chain capabilities

2:30 PM - 3:00 PM

Networking Break

3:00 PM - 4:00 PM

Mr. Joel Lockhard, Director, Supply Chain Directorate and Mr. Jim Flannery, Acting Executive Director, Sales, Marketing and eCommerce

Prerequisites for Supply Chain Transformation, Reject report, Fill Rate

Q&A Session – Mr. Joel Lockhart and Mr. Jim Flannery

4:00 PM - 5:00 PM

Mr. Norman Brown, Director of Marketing

Patron outreach with coupons and Digital Marketing

Q&A Session – Mr. Norman Brown

5:00 PM - 7:00 PM

Networking Reception, 2nd Floor, James River Foyer (Industry)

Wednesday, April 23, 2025

7:00 AM - 8:30 AM

Breakfast Buffet, Salon A (Industry)

8:30 AM - 9:15 AM

Mr. Robert Bunch, Executive Director, Store Operations

Q&A Session: Mr. Robert Bunch

9:15 AM - 10:15 AM

Ms. Brooke Pfister, Chief, Reset and Planograms

Schedule: Total store resets, Perishable resets, store voids

Q&A Session: Ms. Brooke Pfister

10:15 AM - 11:00 AM

Networking Break

11:00 AM - 12:00 PM

Mr. Todd Heasley, Chief, Promotions (MPSG)

How industry can help/deal with issues, family pricing signs

Q&A Session: Mr. Todd Heasley

12:00 PM - 1:30 PM

Lunch (Industry)
DeCA Attendees Lunch ($18.00)

1:30 PM - 2:30 PM

Mr. Robert Culbreth, Director of Sales (Non-Fresh)

Category Managers/Merchandisers Ms. Iveena Henderson, Mr. Darrell Clary, Ms. Jessica Stables

2:30 PM - 3:30 PM

DeCA/Industry Q&A – Mr. Todd Heasley (Facilitator)

Mr. Robert Bunch, Mr. Jim Flannery, Ms. Bonita Moffett, Mr. Robert Culbreth

3:30 PM - 4:00 PM

Closing Remarks: Ms. Karen M. Davis, Deputy Director

ALA Commissary Roundtable

REGISTER HERE

Registration

HOTEL INFO:

ALA Commissary Roundtable Industry Room Block

ALA Commissary Roundtable Per-Diem Room Block

Schedule

Monday, April 21, 2025

Tuesday, April 22, 2025

Wednesday, April 23, 2025

SPONSORED BY: