How are today’s consumers balancing value, convenience, and evolving lifestyle needs—and what does that mean for retail growth? This session will explore the shopper, economic, and marketplace trends influencing performance across Consumer Packaged Goods and General Merchandise.
Attendees will gain insights into channel shifting, pricing dynamics, omnichannel engagement, innovation trends, and changing generational preferences. The discussion will also examine the relationship between digital and brick-and-mortar shopping, as well as the growing connections between retail and foodservice.
This session provides a practical look at the consumer behaviors and market dynamics influencing retail performance and growth opportunities today.
ABOUT KRISTIN CROUSE
Kristin Crouse is a leading food and beverage insights executive and Senior Vice President, Client Insights at Circana. She spearheads strategic engagement for Circana’s midsize manufacturer community, creating scalable, insight driven solutions that help brands navigate shifting consumer behavior and rapidly evolving category dynamics. With more than 20 years of experience in consumer insights and analytics, Crouse is known for transforming complex data into clear, actionable strategies that drive growth.  Â
Kristin was named a 2023 Progressive Grocer Top Woman in Grocery – Senior Level Executive and contributes her expertise as part of Western Michigan University’s Food Marketing Advisory Board. Crouse is also the co-founder and longtime co-chair of the Parkville Microbrew Festival, a nonprofit event — now in its third decade of community impact.
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