• VIRGINIA BEACH 

The Navy Exchange Service Command (NEXCOM) named  

Jason S. Rosenberg as senior vice president (SVP), Store Operations, effective in March 2025.  

In this position, he is responsible for the development and communication of operation strategies in the areas of retail, food and professional services operations, store projects and store budgets and analysis. 

He succeeded Chris Burns, who retired. 

ROSENBERG RESUME 

Rosenberg retired as the president of the Army & Air Force Exchange Service (AAFES) in January 2025 after a 35-year career.  

Fluent in German from his time growing up in the country, he began working for the Exchange as a summer hire custodial worker in Zweibrücken, Germany, in 1989. His initial management positions were in Germany as Express manager at Zweibrücken; sales area manager at Mannheim, Germany; and Sports Store manager, assistant Express manager and Power Zone branch manager at Heidelberg, Germany.  

Rosenberg was Main Store manager at RAF Croughton, U.K., and Whiteman AFB, Mo., before becoming Sales and Merchandising manager at Fort Hood (now Fort Cavasos), Texas. 

In 2004, Rosenberg deployed in support of Operation Iraqi Freedom (OIF), where he was directly responsible for establishing and operating numerous retail, food and services facilities in Taji, Iraq, in support of U.S. troops. 

Rosenberg returned stateside as Main Store manager at Fort Bragg, N.C.. His next assignment was as the general manager (GM) at Fort Lee (now Fort Gregg-Adams), Va., and later at Fort Jackson and Shaw AFB, S.C.   

He served as Main Store manager at the Kaiserslautern Military Community Center (KMCC) mall at Ramstein, Germany, then as the area manager for Hawaii-Alaska-Kwajalein.  

In 2014, Rosenberg returned to Germany as area manager, and in June 2014, he was promoted to VP for Europe/Southwest Asia.  

In May 2017, he was promoted to SVP of the Europe/Southwest Asia Region. He was named chief operating officer (COO) in July 2020 and assumed the role of AAFES president in March 2024. 

OTHER ACHIEVEMENTS 

Rosenberg holds a bachelor’s degree in Business Management and a Master of Business Administration in Strategic Leadership from Amberton University. 

Rosenberg’s performance over his AAFES career has earned him seven Excellence Awards, nine Superior Accomplishment Awards and two Thanks Elite awards.  

He was awarded the Exchange Extraordinary Achievement Award in 2016 and 2024 and the Department of the Army Meritorious Civilian Service Medal in 2020. 

Source: NEXCOM 

Edited by Larry Lapka