• NB SAN DIEGO, Calif.
Wienerschnitzel, known as “The World’s Largest Hot Dog Chain,” bolstered its non-traditional development with the opening of its first-ever military base location here at this Navy Exchange Service Command (NEXCOM) installation.
Located in the Navy Exchange food court at 2260 Callagan Highway, Building 3187A, the restaurant opened in early July.
EATERY MENU
The new restaurant features Wienerschnitzel’s full menu, including Chili Cheese Dog, Junkyard Dog, Chili Cheese Fries, Jalapeño Poppers, burgers and soft beverages, offering service members and civilian personnel a quick, recognizable dining option.
The chain serves more than over 100,000 hot dogs a day and continues to benefit from consumer demand for familiar, comfort-food favorites.
OPPORTUNITIES
As convenience increasingly shapes dining decisions, the brand is expanding beyond traditional freestanding restaurants and into locations that create new opportunities to serve guests and introduce Wienerschnitzel to entirely new audiences.
NB San Diego is one of the largest concentrations of active-duty military personnel on the West Coast, giving Wienerschnitzel an opportunity to introduce the brand to NEX authorized patrons including service members, civilian employees and families.
“Opening our first restaurant on a military base is an exciting milestone for our brand and another example of how Wienerschnitzel can thrive beyond the traditional restaurant model,” said David Winter, the chain’s chief development officer.
“Whether it’s a Walmart, travel center, or military installation, we’re finding new ways to meet consumers where they already are while creating additional growth opportunities for current and future franchise partners,” he stated.
Wienerschnitzel currently operates 340 franchised restaurants across 13 states, with more than 30 additional units in development nationwide.
Source: Wienerschnitzel via PR Newswire (https://www.prnewswire.com/news-releases/wienerschnitzel-opens-first-ever-military-base-restaurant-accelerating-non-traditional-franchise-expansion-302831219.html)
Edited by Larry Lapka
