• VIRGINIA BEACH 

The Navy Exchange Service Command (NEXCOM) announced that Rich Honiball, executive vice president (EVP), Global Chief Merchandising and Marketing officer, was named to the “Retail Voices Class of 2026” by the National Retail Federation (NRF).

This prestigious distinction identifies 50 standout leaders from across the global retail and consumer goods sectors who are driving innovation, fostering community, and navigating industry change.  

Honiball will be heading to New York City next week to officially represent NEXCOM and the military resale community as one of the featured speakers at NRF 2026: Retail’s Big Show, from Jan 11-13 at the Javits Convention Center.
 

THE NOMINATION

This nomination places Honiball alongside some of the most innovative thought leaders in the global retail sector, recognizing executives who are reshaping customer experience and driving industry-wide transformation.   

Honiball’s nomination acknowledges his consistent drive for evolution at NEXCOM, including a shift to a multi-channel approach that significantly increased customer engagement and the launch of the highly successful NEXt Level Rewards Program.

Honiball received both the Chief Marketing Officer Club’s Content Engagement and Innovation awards, holds multiple OnCon Icon Top 100 Marketer Awards, and ranks as a RETHINK Retail “Top Retail Expert.”  

For more information on NEXCOM’s mission and patron eligibility, visit www.mynavyexchange.com. 

Source: NEXCOM via DVIDS 

Edited by Larry Lapka