• ST. LOUIS
This spring, the Veterans Canteen Service (VCS) is lowering PatriotBrew coffee prices by partnering with a new roaster to bring the highest-quality coffees, teas, and refreshers to the VA community, while continuing to provide the same great service for veterans.
VCS will brew coffee supplied by Ronnoco, a U.S. company with more than 120 years of history in the coffee industry.
The partnership with Ronnoco-roasted coffee will also streamline the coffee supply chain, resulting in continuity of products and maintenance of coffee equipment.
In addition, customers will enjoy healthier, clean ingredients, such as non-GMO chai, 100-percent organic matcha, and Lotus Energy plant-based energy drinks, which are made in the U.S.
“Our new partnership will bring the best value to the world’s best customers — America’s veterans,” said VCS Executive Director James Leahy. “With a more efficient supply chain, we can ensure standardization throughout our PatriotBrew coffee shops.”
ON THE MENU
The new coffee service will offer a refreshed specialty drink menu, new plant-based energy refreshers, and more. PatriotBrew customer-favorite beverages will still be available, while overall prices will decrease to an average of 30-percent below other coffee establishments.
VCS PatriotBrews plan to hold “tasting” events in coffee shops throughout the VA system on June 5, giving customers the opportunity to sample new flavors and improved favorites.
“The overall quality of our coffee, tea, and specialty beverages will be higher than before, as well as more affordable for veterans,” said Lu Ann Swehla, chief nutrition and whole health officer for VCS.
“Other than that, nothing is changing in the PatriotBrew,” she noted. “It’s the same great service, and our loyalty program still rewards a free small coffee on your 10th coffee purchase. “We are excited to serve this custom-blend coffee to our veteran customers, their families, and other guests of the medical centers. I believe customers will enjoy this new private-label VCS coffee brand.”
Source: VCS
Edited by Larry Lapka
